It wasn’t that long ago when we brought you the news that Apple had set up a devoted charitable providing page utilizing their iTunes repayment facilities to gather donations from the public in behalf of the American Red Cross. The system was put in location to allow Apple account holders to make a monetary donation to the charity to assist with the continuous relief efforts as an aftermath of Hurricane Sandy without the requirement to produce any type of additional login or provide repayment data to outside parties. In an interior email sent to Apple employees, Tim cook has outlined his company’s commitment to the cause with a $2.5 million donation of their own.
Hurricane Sandy is one of the most powerful hurricanes that has been caught on record as well as has been triggering havoc on the east coastline of the united states over the last week or so. Apple has already taken preliminary steps to provide a platform as well as a gateway to gather monetary contributions from the public, 100% of which have been contributed to the American Red Cross. Tim cook outlines in an email that the general public as well as different Apple workers have already contributed a considerable amount to the cause from their own pockets, however that he feels the business as a whole can “always do more”.
Apple may be on something of a product release marathon, with the iPad mini as well as fourth-generation iPad hitting shelves recently, in addition to the new iMac to autumn in the coming weeks, however everything pales into insignificance when you think about the devastation that has been left behind by Sandy. Lives have been lost, neighborhoods have been destroyed as well as countless households are still left without any type of type of power in the worst hit areas. The human loss doesn’t take into account the billions of dollars worth of facilities damage that has also been produced by the hurricane.
As part of their bit to do more as a company, Apple will donate $2.5 million to the relief efforts that are being handled as well as orchestrated by the wonderful American Red cross charity. The email outlines Tim Cook’s hope that the contributed money will assist “families, businesses, as well as neighborhoods recuperate as well as rebuild”. The rebuilding process will take far more than the amount of money increased as well as contributed by Apple, however in a world where business have historically utilized catastrophes such as this to attempt to gain self promotion, it’s excellent to see Apple doing nothing more than injecting money into the relief fund.
(via 9to5Mac)
You can comply with us on Twitter, add us to your circle on Google+ or like our Facebook page to keep yourself updated on all the latest from Microsoft, Google, Apple as well as the web.